Children's Hospital of Orange County

We had the absolute pleasure of collaborating with the Children's Hospital of Orange County and agency Amusement Park on a billboard campaign. The purpose was to showcase the hard work of all the pediatric experts involved,  and most of all, showcase their strong patients who are battling childhood cancer.

Our challenge here, was a minimal amount of time at the hospital and an even smaller window of time with the inspiring kids and their nurses who jumped off the hospital floor to be part of this [and then went back to work], incredible. We spent a bit of time getting to know their story while they were prepped in makeup/hair by the ever-incredible and warm hearted, Donna Gast . It was an emotional day when the heart of stories were told, so a few tears took background to the courageous kids and the forward motion of the shoot. Creative Director Jim Riddle wanted an influential strength to come forward for this campaign. Everyone involved in beating cancer are STRONG and we were stoked to capture this attitude, together.

Luckily, we had a team of giving people who hustled and pitched in at every angle, even when it was outside their job description. Namely... my husband, Kris King offered his time to Produce this and put in a TON of hours to make it all happen. Account Director from Amusement Park Jeff Warford and CD Jim Riddle were sourcing and setting up hospital gear and anything we could get from the hospital floor to create our mini sets. Nick Leadley was on digital capture, keeping things cruising and First Assistant Daniel Bray was quick-changing our lighting setup, making things pop right even when we were confined to the tiniest of rooms and set-up time. Donna Gast, I can't say enough about how much she brought to the table...an honor and constant pleasure to work with her xx

This crew brought every ounce of good will anyone could ever ask for so thank you all on the 'hustle for good.

Here's the story below and some BTS from this young woman, Sydney Sigafus...a brilliant light. Some video and snaps her Dad took so you can see her dynamic spirit in action. Syd's  exceptional nurse, Mary Green is also something of an effervescent being and the two together and their incredible bond was something to see.

Her parents Dave and Patti have been leading their own campaign for strength, supporting the tough and vivacious nature of their [seriously] funny and sparkling daughter. She was an all-star basketball player, on her way up to the top when a pain in her hip turned out to be a tumor. She can seriously spin a basketball with ease and her determination is nothing short of super star in every way.

I'm with you Syd!!!

Las Vegas take over: London UK

➣ And then... the greatest gigs come along...

Agency R&R Partners approached me with the ultimate dream job; a collaboration production for their Vegas Tourism client. They expressed interest in my work, but ultimately - it was my use of vibrant colors, movement and illustrative aesthetic in my https://www.instagram.com/foundinvoids/ continuous feed that they felt most connected to. 

Working closely with Creative Directors Brett & Krista Brown, I was able to utilize my digital illustration experience to help flush out the concept. We created several lenticular installations, stills and motion pieces for this campaign that was publicized via a massive transit take-over in the city of London, UK - starting with Oxford Circus.

What is lenticular, you ask? Remember those glasses you could wear with the eyes that opened and closed? Early photo animation; the original .GIF. This technology began in the 1930’s and has made a recent come-back in advertising.

We shot the macro eyes in motion + stills in a Culver City, Los Angeles studio. Casting was crucial – finding real, expressive people with great skin, clear eyes and stunning irises. More than anything in the end - an ability to emote through the eyes, without even the slightest movement. The lighting set up was complicated to say the least. With numerous variations, the models had to physically climb into the lighting cave we built and have their head stabilized onto a grip. This certainly wasn’t an easy gig for the talent.

The post production on this one was the hero of the project. We spent a ton of time finding visuals that worked with each person’s iris.  With so many elements inside, it was imperative we maintained the original feeling of the eye. A lot of time was dedicated to testing out the lenticular; deciphering if the eye should move or remain static. After plenty of large-scale test prints, toying with various color transitions and late night deliberation, our vision was coming to life and we were ready to head into the final stages of digital illustration.

Meeting through google hangout - Brett and I would work through screen share and have check-in meetings every day to see where each piece was landing. Our partnership was paramount in this process. Together, we would verbally paint out the look -  then I would go away to carry forth our vision. We spent over a month together in post production. Everyday - painting and collaborating - exactly what I love about my job.

Here's the whole project: https://kerryshaw.com/COMMERCIAL-PORTFOLIO/Las-Vegas-/1/thumbs

A .GIF from the lenticular images:

Some BTS and a little background from my digital tech about our setup...always wish we had more behind the scene images to share. In the moment, we're all too excited and focused on what's happening on set!

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All the macro eye shots are real people's eyes (with graphics overlaid of course) and shoot on the amazing @phaseonephoto IQ3 100mp back attached to the Phase XF body. We used some extension tubes and the new Schneider 120mm Blue Ring Macro F4 lens. Since the IQ3 100 has a CMOS sensor we were able to shoot at ISO 400 and use hot lights and still get a stunningly clear shot. With the low key lighting we were really pushing the limits of the current technology. My capture cart if I recall was an Eizo CG277 on an @inovativ cart with a Mac Pro trashcan. 

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Client: Las Vegas Tourism LVCVA

Agency: R&R Partners

Creative Directors: Brett & Krista Brown

Agency Producers: Gina Scalice, Geri Angelo

Director & Photo Illustration/Retouching: Kerry Shaw

Skin Retoucher: Robin Nowoczin 

Production/Producer: Lisa Wieneke

DP: Steeven Petitteville

Gaffer: Mike Kelly

Key Grip: Mike Enriquez

Dimmer Board Operator: Kyle Boorman

Digital Tech Stills: Nick Leadley

Asst. Producer: Kristina Kondrath

Casting Agent: Blok M Casting

Makeup: Dana Delaney

Talent: Harry Davis, Zachary Green, Juliet Jariere Turley, India Grasso, Alexandra Reid

Production Crew: Austin Bardowell, Nathan Fletcher, Kyle Shafia, Bradley Rochlitzer

Studio: Smashbox Studios

Catering: Kristen Kurz & Richard Friedman Catering